Before getting into your social media marketing you should have a solid knowledge of your target audience's distribution of social media usage. Some platforms are better suited for marketers than others. And depending on your business’s target audience, you need to be sure that you’re using the same ones as they are.
In this article we will discuss the 6 most important social media sites, that every business owner/marketer should know, and how they can help you to achieve your business goals.
Facebook is by far the most widely used social media site in the world with over two billion people regularly using the platform. To put that into perspective, that’s a third of the world’s entire population.
But it’s not just individuals that use the platform. There are more than 65 million businesses using Facebook business Pages. Plus, there are more than six million businesses using Facebook advertising.
Facebook pixel is a great idea to grow anybody's customer list. These tracking pixels are put on your site. When a customer visits, the pixel will run in the background and determine if this user should see your Facebook ads at a later time.
YouTube is the second largest social media site in the world with almost two billion users watching more than one billion hours of video every day. These days youtube has turned into a content-rich video library. As a result, this social media platform is a must for any business interested in harnessing the power of video marketing.
With YouTube, you can create a video channel and connect with your users in a totally different way than other social media platforms. The important thing is to make sure that you are optimizing your videos for YouTube SEO so they actually get views.
Instagram is a multimedia social media site, which is also owned by Facebook. Instagram is built around sharing photos and is great for any visual content. That being said, the platform is a valuable tool for building your brand’s identity.
The platform also offers advertising options for businesses, which can be accessed through Facebook. it also plays host to Instagram Stories, Instagram Live, and IGTV – a feature for long-form video content seemingly designed to take on YouTube. If you’re thinking about trying influencer marketing, Instagram has proven to be the most effective platform.
Twitter is a popular microblogging social media platform. It mainly features real-time information and entertainment. Thus, it is a wonderful place for users to interact and stay updated with news, entertainment, sports, politics, and more.
It can be used for business marketing in multiple ways like growing an online following for the brand, enhancing customer relations etc. One of the best ways on Twitter is, Boost Engagement With a “Click-to-Tweet” Button
LinkedIn is a social network for professionals, meaning it is the best social media site for business-to-business marketing. However, that doesn’t mean it isn’t useful for B2C companies as well.
LinkedIn profiles are similar to résumés and instead of sharing personal updates, professionals share content relevant to their industry or career. As a result, it’s a great place to discover people to collaborate with or employ. And you can use LinkedIn advertising to reach your target audience.
Snapchat allows users to post photos or videos that will remain published for 24 hours before disappearing. This is ideal for businesses looking to promote a timely event, such as a product launch or conference.
Snapchat also offers marketers the ability to create custom, branded geotags to promote certain events in certain locations during a certain time period.