Your logo is you or your business's first point of contact and it completely represents you or your brand. Thus logo making should be a creative process which requires an aggregate of graphic design skill, creativity and skilful application. A logo should be 100% distinct from your competitor so that it reflects your identity cent per cent.
In today's digital era, the first thing that you have to consider when developing a brand is Logo. It can help you to establish a strong and consistent brand. A logo of a company can be a symbol, signature or mark, however, what matters is that it should represent the brand and the company story. The logo does not sell to the company’s purse, but over time a logo helps consumers build confidence with the products or services of the company. The purpose of corporate logos is to be the ‘face’ of the company: they are the unique identifier of a company, and through colours, fonts and images, they provide the necessary information about a business that gives customers the company’s original brand Allows to be related.
Some of the major things to consider while creating a logo are as follows:
- Primary sketch is a must. A rough sketch will help you in saving a lot of time. Jumping straight away to a computer can limit your creativity. In a rough sketch, you can let your creativity run wild and in a short time can put many ideas on the paper down. Then use a computer to refine this initial idea.
- Keep it simple, stupid. The simpler the logo, the more recognizable it will be. If we check top class brands, we can understand that all their logos are minimal or simple. Some instances are Nike, Mcdonalds, Apple etc.
- Choosing Colors: When creating a logo, it’s essential to understand the importance of colour. The colours used in your logo will provide it with a certain atmosphere, a certain feeling, and a certain meaning. Not only do you need to choose the right colours, but also the right colour combinations. When designing, try to choose colours that mesh well together, and try to avoid colours that clash.
- Go easy on effects: There are a number of tools/software available to add designs and effects like Photoshop, illustrator etc
- Be original: Do not try to copy-paste any others ideas or designs. Keep it simple and original.
- Balance your elements: When we say “balance,” we mean you should keep in mind that your logo is visible to everyone, not just people who know the design or have a knack for art.
- Have a story: Logos that demonstrate connections to the company's values or mission are often the most successful.
Ready to make a Logo?
A logo is much more than just an animation/design. It’s an icon that represents the entire identity of a brand. Are you looking for a Logo for your brand? If so, you’re in the right place.