This article let us understand the basics of SEO and how it works.
SEO stands for Search engine optimization. In simple words, SEO is the process of your site rank higher in google search. So that if someone types a keyword with respect to your business, your page pops up in front of them.
The higher your site ranks, the more visible your business is, and the more traffic and sales your business is likely to generate.
SEO keywords are terms added to online content in order to improve search engine rankings for those terms. Most keywords are discovered during the keyword research process and are chosen based on a combination of search volume, competition and commercial intent.
There is no one vital factor that affects SEO, instead, it depends on the number of factors like
I can go on, But there is no one golden factor
Google algorithms keep changing frequently, thus nobody can predict an exact time. It takes as long as it takes - sometimes weeks, months etc.
And if someone is doing SEO on the same keyword you are doing and they are doing it better, you will be out of the business.
⦁ On-page SEO looks at what your site (or your page) is about
⦁ Off-page SEO looks at how authoritative and popular your site is
Put simply, what you rank for is largely determined by on-page factors, while how high you rank in the search results is largely determined by off-page factors.