What is SEO?

This article let us understand the basics of SEO and how it works.

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SEO stands for Search engine optimization. In simple words, SEO is the process of your site rank higher in google search. So that if someone types a keyword with respect to your business, your page pops up in front of them. 

The higher your site ranks, the more visible your business is, and the more traffic and sales your business is likely to generate.

SEO keywords are terms added to online content in order to improve search engine rankings for those terms. Most keywords are discovered during the keyword research process and are chosen based on a combination of search volume, competition and commercial intent.

What is the most Important SEO factor?

There is no one vital factor that affects SEO, instead, it depends on the number of factors like

  1. Domain Name
  2. Website content volume
  3. links

I can go on, But there is no one golden factor

How Long Should I do SEO to get solid results?

Google algorithms keep changing frequently, thus nobody can predict an exact time. It takes as long as it takes - sometimes weeks, months etc. 

And if someone is doing SEO on the same keyword you are doing and they are doing it better, you will be out of the business.

On-page SEO & Off-page SEO

⦁ On-page SEO looks at what your site (or your page) is about

⦁ Off-page SEO looks at how authoritative and popular your site is

Put simply, what you rank for is largely determined by on-page factors, while how high you rank in the search results is largely determined by off-page factors.

Some important SEO factors that work ALL-TIME

  1. Website content always works. Lengthy and optimized content can help to win most of the time.
  2. Make the site mobile friendly. Google has moved to the first mobile indexing in the recent past.
  3. Website security matters. Install HTTPS, Google named this security protocol a ranking signal several years ago, so it’s obvious that your SEO results will be tied to it.
  4. Metadata Matters. Metadata is the title and lines of text that show up on the search results page.
  5. Page speed matters. The slower your site's load, the more visitors and revenue you’ll lose out on.
  6. Enhance the User experience. This is why everybody should think about UX when creating a website. Designing a user experience that pairs nicely with your SEO is vital if you want to succeed in the SERPs.
  7. Links matters, The more high-quality, relevant links you acquire, the higher your site will likely rank for related key terms.