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Position Title: Sales Marketing Executive
Department: Sales and Marketing
Reports To: Sales and Marketing Manager
Salary: 20000 to 30000
Sales Strategy Development: Collaborate with the sales and marketing teams to develop and implement effective sales strategies tailored to the IT market. Identify new sales opportunities and channels to increase revenue.
Market Research: Conduct thorough market research to understand industry trends, customer needs, and the competitive landscape. Use insights to inform sales strategies and marketing campaigns.
Customer Engagement: Engage with potential and existing customers through various channels (e.g., social media, email, events) to build relationships, understand their needs, and present tailored IT solutions.
Marketing Campaigns: Design and execute targeted marketing campaigns to generate leads, using a mix of digital and traditional marketing tools. Track campaign performance and adjust strategies as needed.
Product Promotion: Work closely with product teams to understand the technical aspects of IT solutions and effectively communicate their value to customers and prospects.
Sales Support: Provide support to the sales team by creating marketing materials, sales kits, and presentations that aid in the selling process. Organize and participate in sales meetings and product demonstrations.
Performance Analysis: Monitor and analyze sales data and marketing campaign results to evaluate performance against sales targets. Provide insights and recommendations for improving sales and marketing effectiveness.
Event Management: Plan and participate in industry events, trade shows, and webinars to promote the company’s IT solutions and generate leads. Coordinate logistics, promotional materials, and follow-up activities.
Educational Background: Any degree
Experience: Proven experience in sales, marketing, or a similar role within the IT or technology sector.
Sales Skills: Excellent sales skills, with the ability to negotiate, persuade, and close deals. Understanding of the sales process and customer lifecycle in the IT sector.
Communication and Interpersonal Skills: Outstanding communication and interpersonal skills, with the ability to engage and build relationships with clients, partners, and team members.
Analytical Skills: Ability to analyze market data, sales performance, and campaign results to make data-driven decisions.
Organizational Skills: Excellent organizational and project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
Tech-savviness: A strong interest in and understanding of IT products and services, with the ability to quickly learn and communicate complex technical information.