Branding through Instagram

Posted By: Emin

Published Date: March 20, 2023


We are living in a fast-growing technical world where everyone is making use of advanced technologies and gadgets. Mobile phones are widely being used by every individual. People of all generations have now gained skills in handling these devices. The possibilities and advancements in the mobile phone are vast and broad. The Internet is a revolutionary invention that opened millions of possibilities. Instagram is one of the most used social media applications nowadays. Every individual of all ages is making use of this mobile application for entertainment, social influencing, social service, getting to new people and branding purposes.

Branding is the process of reaching your product or company to a wide range of target audiences. As Instagram is the most used social media platform, with effective procedures you can grow your business online effectively. The major points to remember while building a branding platform on Instagram are,

Creating a stunning profile

The first step in getting into the world of branding on Instagram is creating a profile. Use an attractive profile picture and cover pages.

Attach genuine and catchy contents

Insert genuine and accurate information in the profile. Always be true to the public and deliver user catching content. 

Post user catching posters

The majority of people are using this mobile application in their leisure time for time pass and entertainment. For getting their attention catchy posters are a must.

Use unique contents

Create unique content for your branding needs for creating your identity among the public. 

Understand the vibe of users

Understand who all are making use of the application and their common interests. Analyse the activities in the application and point out the trending topics. Make use of the trends to benefit your marketing.

Analyse your profile visitors

Analyse the people who visit and will be visiting your profile. Arrange the contents on the basis of public interests by keeping your brand’s identity.

Know your targeted audience

Make a clear idea about your targeted audiences. Use effective strategies to reach out to your brand to these audiences and to enlarge the number of target audiences.

Create something new and different

Always create something unique and different. Be the first one to introduce something new. Catch the public’s heart by delivering creative products to them.

Make your own identity

There will always be competition for whatever brand you may have. Understand your competitors and always create your own unique identity.

Monitor your activities

Have frequent and adequate monitoring of your activities on Instagram. Be professional and systematic to build trust among the public.

Maintain a proper online presence

Maintain your online presence throughout. Be online and active so that the users can get help and assistance from you in their comfort.

Change according to the pulse of Instagram

Understand the pulse and trend of Instagram and plan according to it.

Present your brand in a way the public likes to see

People only spent time on what they like to see. If the brand presentation made is not likely to the users, they will not put their effort into it. Always try to present in a way the user may likely spend time on.

Get updated with the trends

Know and get updated with the latest trends on Instagram and plan your branding strategies accordingly.

Be true and genuine

Always be true and genuine towards the business and customers.


Gedexo: Your trusted partner for Instagram branding

Gedexo Technologies LLP is the leading branding and mobile app development company in Calicut, Kerala that delivers fruitful services for all your branding necessities. If you are looking for a trusted branding company for your branding on Instagram, Gedexo is the perfect choice for you.