The essential elements of SEO

Posted By: Sunil

Published Date: March 20, 2023


  • Keywords
  • Meta Title and Meta description
  • Content
  • Backlinks
  • Social Media
  • SEO-Friendly URL

Search Engine Optimization is the best-practised process for ranking your websites. Even though the process helps in higher online presence, the procedures should be carried out effectively for admirable success.

By optimizing a website's technical configuration, content relevance, and link popularity, its pages can become easier to find, more relevant, and more popular for user searches, therefore resulting in better search engine rankings. The process is carried out using adequate applications of the basic elements embedded in it. Some of the basic elements of search engine optimization are,


Keywords are the primary essential factor for the search engine optimization process.  They are also considered as the search queries given by the user for finding their desired output. Research about your competitors and build complete awareness about your product/ brand/ company. Consider the user search possibilities and make use of keyword searching tools such as Google Keyword Planner and Ubbersuggest..etc

There are mainly two kinds of keywords, Short Tail keywords & Long Tail keywords. Focus more on long-tail keywords for better results.

Considering you are having a web development company in Calicut, your possible examples for keywords will be - Best website development company in Calicut, Top web development company in Calicut, Leading website designing company in Calicut, web designers in Calicut and so on. These are the common user search possibilities that arise in our minds while searching for a website development company in Calicut.

Apart from using these keywords directly, seek the assistance of keyword planning tools to pick the best keywords to increase traffic to your website and rank your website higher.

Consider the following factors while choosing keywords for your website.

  • Use popular keywords
  • Consider the relevance of keywords
  • Use rankable keywords
  • Look for the search volume or search density
  • Choose less difficult keywords
  • Focus on long-tail keywords

 Click here to learn more about creating appropriate keywords for your website.


Meta Title tags and meta descriptions are bits of HTML code that are used to assist search engines to comprehend the content on a page. Search engines are developed to assist users by providing search engine results for the user about the given query. The title tag and meta description of particular websites appear when a user inputs a query in a search engine. It is more important to consider the rules and interests of search engines while preparing meta titles for your website.

Meta Title

  • 55 to 60 Characters.
  • Wise and careful usage of symbols and numbers. 
  • Try to add user catching words to lure the users (best web development, top web designers, leading web developers…etc ).

Note - Excessive use of punctuation characters such as dots  [ . ], commas [ , ], dashes [ - ] and pipes [ | ] may lead to adverse effect on your titles.

Meta Description

  • 155 to 160 Characters 
  • The description should match the content on the page and be devoid of misleading content.
  • Usage of prefered keywords.
  • You can use the call to action words like Book Now, Get Now, Order Now, Apply Now, etc. to entice users.
  • Consider human feelings while focusing on SEO processes.


The most significant element of an effective search engine optimisation is the content of the particular website. Create user catching and true content to gain the trust and value among users. Being the necessary elements of a website, with the proper strategy you can bring up your search engine optimization. Try to bring your keyword into the content without altering the reader’s comfort. Overflowing keywords can make a negative impact on your websites.


Backlinks are the strong elements of search engine optimization that can make a drastic change to your website traffic or ranking. With strong backlinks, there are higher chances of getting a higher position in search engine ranking.


Social media are the most used and effective communication and marketing medium. Maintaining strong social media platforms and a proper online presence can boost your business or brand to great levels.


URLs that are optimized for search engines are simple, easy to read and contain keywords that define the content of the web page. Choose a strong domain and make simple URLs for user comfort.