The­ Most­ Useful­ Search­ Engine­ Optimization­ Tools

Posted By: Aswin

Published Date: March 20, 2023


There are various tools available for simplifying your SEO processes. Make use of these free tools to rank your website higher and increase traffic to your website.


Your site's search traffic and performance can be measured with Search Console tools and reports, and you can fix issues to make your site more visible in Google Search results. Using Google Search Console permits you to scrutinise, maintain, and troubleshoot your site's performance in Google Search results. It is not necessary to sign up for Search Console to be incorporated in Google Search results, but it assists you to comprehend and enhance how Google catches your site.

Google Search Console is search-engine concentrated, delivering tools and perspicuity that can assist site owners to enhance visibility and existence in the SERPs.

The tools and reports are offered by Search Console for the following actions:

  • Assure that Google can find and crawl your website.
  • Improve indexing issues and appeal re-indexing of updated content.
  • Find out how often your site appears in Google Search, which searching queries demonstrate your site, how often searchers click through for those queries, and more.
  • Acquire alerts when Google locates indexing, spam, or further issues on your website.
  • Direct which sites are linked to your website.
  • AMP troubleshoot, mobile usability, and other search features.


Ubersuggest is a free SEO tool that specializes in forging new keyword ideas. Neil Patel, the founder of Ubersuggest, acquired the tool recently and expanded its features to include scraping Google Suggest terms.

Key features of Ubersuggest 

  • Keyword ideas
  • Related keywords
  • Question keywords
  • Preposition keywords
  • Comparison of keywords
  • Keyword overview
  • Overview and search volume trend
  • Average backlinks and domain score
  • Content ideas
  • SERP overview
  • Traffic analyzer overview 
  • organic keywords
  • SEO keywords ranking
  • Listing top pages


Google Trends is a free tool developed by Google that delivers data and graphs on the range of specific search terms used on Google and YouTube.

It was initially familiarised in 2006 and the most delinquent version was discharged in May 2018. Google Trends can be used to find out recently trending topics. Google Trends provides credentials to a vastly unfiltered instance of actual search queries made to Google. The data on trends is an impartial sample of our Google search data which is anonymized, categorized and aggregated.


Google Analytics is a web analytics service based on the Google Marketing Platform brand that tracks and reports website traffic. After acquiring Urchin Google launched the service in November 2005. Going with the years' Google Analytics became the most widely used web analytics service on the web.

Basic and advanced features of Google Analytics

  • Tracking website activities such as session duration, pages per session and the bounce rate of individuals using the site.
  • Information about the source of the traffic. 
  • Showing high-level, dashboard-type data for the idiomatic user, and more in-depth data further into the report set. 
  • Identifying poorly performing pages 
  • custom visitor segmentation.
  • Google Analytics e-commerce reporting. (Tracking sales activity & performance and showing a site's transactions, revenue, and many other commerce-related metrics).
  • A new concept to permit the same property to be used both for website and mobile app, 
  • AI-powered predictive metrics supported by machine learning
  • A customizable, easy-to-navigate homepage
  • An Explore section to deliver entirely custom reports for specific business needs, 
  • The built-in DebugView provides instantaneous analysis and debugging of the upcoming data.
  • Anomaly detection
  • Improved e-commerce reports


Page Speed Insights is used to measure the performance of a page for desktop devices and mobile devices. During the URL fetching, it uses two user agents, a desktop agent and a mobile agent. Taking the PageSpeed Insights Score as a whole, you get a score between 0 and 100. Page speed is a direct ranking factor in Search Engine Optimization. Although speed directly affects rankings, it can also negatively affect them indirectly, by reducing dwell time and increasing bounce rates.


Keywords Everywhere is a chrome extension that helps you with Keyword Research which is absolutely free. It reveals your monthly search volume, CPC & competition data on different websites. It has considerable built-in tools to discover keywords from your seed keyword and to show the relevant and rankable keywords.


A seed keyword is a keyword with one or two words and is usually called a short-tail keyword. Similar to other short-tail keywords, seed keywords tend to have a high monthly search volume and a high competition level. Modifiers may or may not apply to short-tail keywords, but they never apply to seed keywords. With this tool, the discovery of seed keywords is made much easier and more effective.

For better performance more tools listed below can also be made use of in order to stand out from your competent web developers who are specialised in SEO also.